Google, the world's most popular search engine, has opened its first small 'pop-up' store in London.
The 'Chromezone' is a shop within a branch of Currys and PC World on London's Tottenham Court Road, and is being used by Google to trial a new way of selling its own 'Chromebook' laptops, The Telegraph reports.
Earlier these laptops were only available online, but Google now believes its consumers will benefit from being shown the product in real life.
"Specially trained Chromebook experts will be on hand to offer guidance and advice to shoppers", the company said in a statement.
According to the paper, the launch was low key compared to Apple's massively hyped opening of its first London shop in 2004, but the search giant has claimed that it will experiment with the format and could open more retail outlets in the future.
The 'Chromezone' is a shop within a branch of Currys and PC World on London's Tottenham Court Road, and is being used by Google to trial a new way of selling its own 'Chromebook' laptops, The Telegraph reports.
Earlier these laptops were only available online, but Google now believes its consumers will benefit from being shown the product in real life.
"Specially trained Chromebook experts will be on hand to offer guidance and advice to shoppers", the company said in a statement.
According to the paper, the launch was low key compared to Apple's massively hyped opening of its first London shop in 2004, but the search giant has claimed that it will experiment with the format and could open more retail outlets in the future.
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